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Gisele Bündchen is Under Armour’s New Face

Bündchen will join Misty Copeland, Lindsey Vonn and Kelley O'Hara in the "I Will What I Want" campaign.

Under Armour today revealed that Gisele Bundchen will be the newest face in its women’s fall advertising campaign.

The activewear brand unveiled a 30-second teaser video on its Website at 10 a.m. this morning showing Bundchen in a jog bra and capri-style pants with her long hair pulled back in a ponytail as she approaches a heavy bag to seemingly prepare for a boxing workout.

The news of Bundchen’s selection as a face of the campaign will be publicized on Thursday. She will join American Ballet Theater soloist Misty Copeland, skier Lindsey Vonn and U.S. Women’s National Soccer Team player Kelley O’Hara in the “I Will What I Want” campaign. The $15 million initiative is Under Armour’s largest global women’s marketing campaign ever.

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