GLAM SLAM: Amazon.com’s contest, Amazon Fashion Studio Sessions, launches Saturday with the goal of discovering new talent at New York fashion and design schools and choosing a new marketing image for its fall fashion 2013 on-site editorial. Participating schools include the Fashion Institute of Technology, Parsons The New School for Design, Pratt Institute and the School of Visual Arts. Two teams of five students from each school will compete in the contest. One group will focus on women’s wear and the other on men’s wear. The day-long contest challenges the students to conceptualize, style and shoot a compelling editorial image for the Amazon Fashion brand.
Cross-discipline teams feature students with graphic design, fashion photography, styling, editing and art direction skills. Each team will work in a dedicated photography bay at Amazon’s sprawling new 40,000-square-foot fashion photography studio in Williamsburg, Brooklyn. Students will have access to the studio’s equipment, wardrobe, props, models and hair and makeup services. The Amazon Fashion creative in-house team will be on-site Saturday to provide guidance throughout. A panel of industry experts will be there, including retailer and designer Steven Alan; Eva Chen, Lucky magazine editor in chief; fashion consultant Julie Gilhart; Council of Fashion Designers of America chief executive officer Steven Kolb; Derek Lam; Dennis Leggett, chief creative officer of Amazon Fashion; Mazdack Rassi, cofounder and creative director of Milk; Tracy Reese, and model Elettra Wiedemann.
This story first appeared in the October 17, 2013 issue of WWD. Subscribe Today.
The winning images will be featured on Amazon.com/studiosessions. Each winning team will receive $25,000, and $25,000 for their school. They’ll also get a mentoring session with Cathy Beaudoin, president of Amazon Fashion, Kolb and Andrew Rosen, founder and president of Theory. “Our hope is that the students’ work will inspire other aspiring creative professionals and our millions of fashion customers across the country,” said Beaudoin.