NOT HAPPENING: The idea of shifting Milan Fashion Week to Rome is “nonsense,” according to Mario Boselli, head of the Italian Chamber of Fashion, who responded to a recent report about a possible move to Italy’s capital. Boselli squelched the notion that talks are taking place between a number of Italian brands and government officials who consider Rome an alternative venue for their ready-to-wear shows. He noted there has been some confusion surrounding the issue because the Chamber has been discussing the possibility of reprising a yearly fashion show event called Donna Sotto Le Stelle, or “Woman Under the Stars.” Held in July in Rome’s Piazza di Spagna, with models teetering down the Spanish Steps, the event was televised and popular in the Eighties and Nineties. “Nobody who knows how the fashion industry works would think fashion week could move from Milan, the epicenter of our textile districts, a publishing hub and the city where most of our designers are based and where they have invested in showrooms and their own runway locations,” said Boselli.
This story first appeared in the October 7, 2009 issue of WWD. Subscribe Today.
KARL’S CALVIN: Karl Lagerfeld has been partial to the likes of Martin Margiela, Tom Ford and Dior Homme in the past, but on Tuesday he took his bow at Chanel’s farm-themed show in a black iridescent jacket from Calvin Klein Collection, designed by Italo Zucchelli. Stephen Gan of Visionaire, who is friendly with both designers, apparently arranged for Lagerfeld to get the jacket after the designer admired Zucchelli’s fall collection.
TOMMY TO GO: Tommy Hilfiger has released an iPhone app, and it is one of the few that truly allows shopping. (Most others fake it by linking to existing Web stores — usually very slowly.) What’s more, the shopping cart will “follow you home,” meaning that if you drop a pencil skirt into your bag on the computer at work or at home but don’t buy, you can check your iPhone wherever you are later and the skirt will be there.
By Christmas, the app will make use of the iPhone’s GPS ability to tell you if that skirt is in stock at the store around the corner.
“We’ve refocused our whole strategy as a company to every way the consumer can interact with our brand outside the normal brick-and-mortar and print interfaces,” said executive vice president of global e-commerce Kate Terry.