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Moncler Taking Production of Children’s Line In-House

Development plans for Moncler Enfant include the extension of the line to infants from one to 14 months and expanding the offering in general.

GOING IN-HOUSE: Production and distribution of Moncler’s children’s line, Moncler Enfant, will be in-house starting with the spring 2014 season, which will be shown at the Pitti Bimbo kids’ fair in Florence at the Cavaniglia Pavilion through Saturday. This marks the end of the Italian brand’s five-year joint venture with children’s wear manufacturer Altana SpA.

Calling Pitti Bimbo “a special opportunity” for Moncler, chairman Remo Ruffini said the move to in-house production would demonstrate “the brand’s increased dedication to expanding the children’s segment.”

This story first appeared in the June 28, 2013 issue of WWD.  Subscribe Today.

Development plans for Moncler Enfant include the extension of the line to infants from one to 14 months and expanding the offering for babies and toddlers in general.

Altana is based in Treviso, Italy, and produces children’s wear for Moschino, Dondup and Pinko, among others.

RELATED STORY: Pitti Bimbo Brands See International Growth Potential >>

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