GQ TEAMS WITH MR PORTER: GQ has tapped Mr Porter for the next iteration of its GQ Selects program, following previous partnerships with Nordstrom and the now-defunct Park & Bond. For seven months beginning with the April issue, a selection of items in the pages of GQ will be highlighted for sale on Mr Porter. The multichannel initiative will live on linked pages of gq.com and the luxury e-tailer, with a promotional page in the print magazine driving traffic to the respective sites. “The people at Mr Porter create their own editorial and are big on service, which is what we love at GQ, so the DNAs are very compatible,” said Jim Moore, creative director of GQ. The two editorial teams, including Mr Porter editor in chief Jeremy Langmead, will select between 10 and 20 items a month to showcase on GQ Selects, with social media and videos enriching the discovery and shopping experiences.
February 6, 2013