GRADUATION GIFT: This year’s 10 CFDA Fashion Incubator designers are due for an additional graduation boost — a digital showcase of their new collections. KCD is offering to introduce each lineup via its DigitalFashionShows.com platform.
“Our team had been mentoring Reece Hudson and one of the biggest challenges we heard from the Incubator participants is getting press and retailers to attend presentations or visit showrooms,” noted Ed Filipowski, the agency’s president. “We wanted to find a way for the industry to support the graduates in the easiest possible way — digitally.”
This story first appeared in the January 30, 2014 issue of WWD. Subscribe Today.
David Boatman of Boatman Media is filming the showcase in the designers’ Incubator studios; each will have a two-minute video that can be downloaded and feature product images, for example.
In addition to Hudson, the graduates are Timo Weiland, Whit, Ari Dein, Burkman Bros., Daniel Vosovic, Jonathan Simkhai, Emanuela Duca, Isaora and Number: Lab. The collections will be unveiled on the site on Feb. 11 at 10 a.m. (Each designer will also present the collection at an open house Feb. 13.)
Filipowski added the digital showcase will be presented in memory of Amy Spindler, the late fashion journalist known to champion emerging talent. Next month marks the 10th anniversary of her death.