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GREATEST HITS: New York-based denim and clothing brand R13 is giving Eighties rock band Journey a resurgence on a new line of T-shirts. “We were really inspired by vintage photos of girls rocking concert Ts and wanted to do a ‘luxurified’ version for R13, but the idea of faking concert graphics didn’t really appeal to us,” said a spokesperson for the label, whose design team prefers to remain anonymous. “We remembered that Journey’s [album] covers were one of our favorites.”
After some research, the team got in touch with Jim Welch — Journey’s former art director, responsible for a generous lot of the band’s cover album art and merchandise during its heyday — and worked with him for three months via e-mail to get the graphics right.
This story first appeared in the October 30, 2012 issue of WWD. Subscribe Today.
Welch told WWD the project was “a pleasure because of the confidence they placed in my ability to reinvent and deliver something of value and relevance.” The shirts, which come in sleeveless and three-quarter-length versions and range from $195 to $245, hit Net-a-Porter, Hirschleifers and more retailers next spring.