Jason Wu


Hong Kong’s bustling markets will star in Jason Wu’s pre-fall campaign for his new secondary line Grey Jason Wu.

The street vendors provide “the best kind of backdrop you can imagine,” the designer said Tuesday on the sidelines of Fashion Asia 2016, a new forum that took place at the Hong Kong Convention and Exhibition Centre. “It looks like old Hong Kong.”

Wu said he decided to make the most of his trip to Asia and take advantage of the atmospheric charms of the city. Jeff Yiu shot the images while Caroline Issa, chief executive and fashion director of indie fashion magazine Tank, styled the shoot. Issa also played a role at the forum, moderating a conversation with Wu and Patrick Li, creative director of T: The New York Times Magazine about the pair’s approach to branding and visuals.

“It’s nice to be able to, you know, take advantage of the trip and do multiple things,” said Wu, who is also the artistic director for women’s wear at Hugo Boss. “I love coming to Asia… there are always so many new experiences and I feel like you always get something out of it.”

Another one of the things Wu did in Asia this trip was stage a runway show in Beijing for the third season of his China-only collection for Fila. The youthful, vintage-inspired line hits stores in mainland China, Hong Kong and Macau next month. Keeping with the aesthetics of the two previous seasons, the designer presented 67 looks inspired by the sports trends and classic Fila models of the Sixties and Seventies — albeit with a modern, youthful twist.

Back in April, the designer revealed via Instagram that he’d been working on a new label for the past 12 months. Grey Jason Wu, named after his favorite color, is set to launch for spring 2016 at select retailers and through the collection’s Web site greyjasonwu.com. The designer enlisted the Pantone Color Institute to develop a specific color gray that will be exclusive to him and the Grey label for marketing purposes.

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