Epiphany, Gucci's limited-edition book


Gucci will present a special limited-edition book called “Epiphany,” created by photographer Ari Marcopoulos, at New York’s Dover Street Market on May 5.

“Epiphany comprises photos by Marcopoulos captured during a shoot in Milan that documents the pre-fall women’s and men’s collections by Gucci’s creative director Alessandro Michele. Marcopoulos will be available to sign copies at the store’s permanent Gucci space. The signing is part of Dover Street Market’s Open House, which celebrates Frieze New York and art in Manhattan in general.

“For seven days we photographed Alessandro’s collection,” said Marcopoulos. “As the days went on our surroundings made me feel equally in Roman times of the past and solidly in the present and future. Above all we were having a good time which would have pleased Dionysus [a reference to Gucci’s bag with the same name].”

The book, produced in association with Gucci and published by Idea books, will be released in a limited edition of 1,000 copies. As part of the global launch at Dover Street Market New York, its availability will be restricted for a month, during which it will be exclusively available at that unit. It will then be on sale in June during men’s wear trade show Pitti Uomo in Florence. There will be another book signing at the Gucci Museo in Florence, which will carry the tome. An additional signing and retail outlet in London is to be confirmed.

“Epiphany” will be sold inserted in a bubble wrap envelope with a holographic Gucci snake sticker on the front and a black silk screen-printed Gucci logo on the back. A transparent pocket on the cover will lodge a photo by the author, printed as a postcard. Thirteen images were selected for the cover pockets and will be assigned to copies randomly. A quote by Michele stands on the back cover.

Inside, the book is divided into three sections, the first and last of which feature black and white imagery printed on lightweight paper stock, while the middle section has color imagery on heavier-stock paper. Each copy has a fold-out poster with color images on both sides.

Retailing at 55 euros, 45 pounds, $65, or 7,000 yen, “Epiphany” will also be available on the Idea books Web site, ideanow.online, from July.

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