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GUCCI MUSEO GOES GLOBAL: The Gucci Museo in Florence is aiming to reach a global online audience. A new Web site, guccimuseo.com, launches today and is translated into eight languages. It is divided into three sections: The Archive, Gucci and the Arts, and The Museo. Social networks are integrated to facilitate sharing via Facebook, Twitter, Instagram, YouTube and Pinterest.
The museum opened in 2011 and is home to a permanent exhibition drawn from the company’s archives. Contemporary art installations, supported by the Pinault Foundation, are also featured.
This story first appeared in the March 17, 2014 issue of WWD. Subscribe Today.
The Web site’s Archive section features the permanent fashion archive exhibitions — bamboo, flora, handbags, lifestyle, viaggio, logomania and eveningwear — and previous temporary exhibitions. In each “room,” users can discover pictures of archival pieces, videos about Gucci’s iconic styles and 360-degree panoramic images of the real Museo rooms. The Gucci and the Arts section gives information about contemporary art exhibitions at the museum, as well as coverage of all the projects Gucci is engaged in to support the arts, including Tribeca, The Film Foundation, The Venice Biennale, The Recording Academy and the Los Angeles County Museum of Art.