ROMAN PRINCE: Stepping up its investments in the preservation of art works, Gucci last year signed on as the lead sponsor of the exhibition “Prince of Dreams: The Medici’s Joseph Tapestries by Pontormo and Bronzino” in Florence and presented the project in Rome on Monday. “We are honored that the institutions have found in Gucci the partner that can virtually accompany the 20 tapestries on a journey that, coinciding with Expo 2015, will bring them to be one of the most noble testaments of Italian modernity,” said Marco Bizzarri, president and chief executive officer of Gucci. The show will reunite 20 tapestries from the 16th century commissioned by Cosimo I de’ Medici from artists Jacopo Pontormo and Agnolo Bronzino that depict the history of biblical patriarch Joseph (Giuseppe Ebreo). Until now, the tapestries were displayed partly at the Palazzo del Quirinale in Rome, the official residence of the president of the Italian Republic, and partly at the Palazzo Vecchio town hall in Florence.

The project extends the involvement of Gucci in the tapestries since the company in June unveiled the refurbishment of 10 of the tapestries, using proceeds from the Gucci Museo. Since opening in September 2011, half of the proceeds from the sale of museum tickets are donated to a fund dedicated to restoring important art works from Florence.

The tapestries, which stretch almost 263 feet, are to travel from Palazzo del Quirinale to the Universal Expo in Milan at the Royal Palace in May and then on to Palazzo Vecchio in their original home — the Sala de’ Dugento, until January 2016.

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