ALL CHANGE: Gucci’s in-house design team — under the direction of Alessandro Michele, the brand’s head accessories designer and front-runner for the post of creative director — has been working ’round the clock to completely redesign the men’s collection to be shown in Milan today, right down to the shoes; redone the casting with models who’ve never walked for Gucci before, and even changed the set, creating a U-shaped runway with a row of seats in the middle.

“It’s as far from the former Gucci as possible. Very young, and a clean break with the past,” said one industry source, addressing the changes since the departure of former creative director Frida Giannini. A separate source added that the team is “on a high,” and supportive of Michele, who is rising to the challenge and “feeling excited, free and going for it.” It remains unclear, however, who will take the final bow, if anyone.

Giannini, who’d spent nearly a decade at Gucci, was set to step down following the women’s show in February. As reported first by WWD, she made a surprise exit from the company earlier this month and Gucci said that the men’s and women’s collections would be created by the in-house design teams.

load comments
blog comments powered by Disqus