WWD.com/eye/fashion-scoops/gucci-unveils-mothers-day-bag-3598070/
government-trade
government-trade

Gucci Unveils Mother’s Day Bag

The limited edition item, available at Gucci.com through June 15, benefits UNICEF programs to stop HIV infections among newborns.

Gucci’s limited edition bag for Mother’s Day.

Gucci’s limited edition bag for Mother’s Day.

Courtesy Photo

GUCCI MOMS: Gucci creative director Frida Giannini created a special bag for Mother’s Day — and for a good cause. The limited edition bag, available at Gucci.com through June 15, benefits UNICEF programs to stop HIV infections among newborns, and retails for $970 with 25 percent going to the cause. “My inspiration for this special edition bag came from my trip to Malawi with UNICEF in November 2009, when I witnessed first hand the AIDS epidemic that affects entire generations of families,” Giannini said. Salma Hayek, a member of the PPR Foundation for Women’s Dignity and Rights and mother-of-one, is already a fan. “It’s easy, simple and efficient: a beautiful bag with a real social impact,” she said. “I love it.”