GUESS’ DESIGNING BLOGGER: Guess Inc. is adding a blogger’s touch to its contemporary label, Guess by Marciano. Elin Kling, the Swedish-born street-style fixture behind the site Stylebykling.com, turned to matadors and classic Spanish femininity for inspiration to design a capsule collection called Elin Kling for Marciano. With preliminary retail prices set from $48 for a knit tank to $898 for stretch lambskin leather pants, the collection will launch in November at some 100 Guess by Marciano retail stores worldwide, select Guess stores and guessbymarciano.com. It also will be available at European department stores and multibrand retailers.
Kling’s collaboration with Guess follows last month’s acquisition of Fashion Networks International, the blog portal she cofounded with Christian Remröd, by Fairchild Fashion Media, which publishes WWD. Kling also serves as design director of the clothing brand Nowhere and fashion director of her own magazine, Styleby, which she founded with Bonnier. “She has style, she has personality and she is typically our customer,” said Paul Marciano, Guess’ chief executive officer and creative director.
This story first appeared in the June 6, 2012 issue of WWD. Subscribe Today.