MOTOR MEN: British men’s wear brand Hackett has unveiled a capsule collection with Aston Martin, a 14-piece range inspired by new Aston Martin DB11.
“Aston Martin has to be the most famous British brand in the world — apart from Hackett,” said Jeremy Hackett, who has been working with the car manufacturer since 2006, with a smile.
“It’s everything that Britain stands for. We started off [working] with Aston Martin racing, which is the more sporty side of Aston, and this was a new concept with the more refined, luxury end of Aston Martin.”
The collection is the first in what will be an ongoing, seasonal collaboration between Hackett and Aston Martin.
“A lot of Aston Martin drivers are not necessarily going to go around with a shirt and blazer that says Aston on it. They’re looking for something that’s more discreet, elegant and refined and I think we’re fulfilling that other side of the customer really,” he added.
On Thursday night, the Regent Street store in London was packed with guests including former Spice Girl Geri Horner (previously Geri Halliwell), Jack Savoretti, Craig McGinlay and Paul Sculfor.
Actor Arnold Oceng wore a black velvet Hackett jacket to the event. “Tonight has been so cool — and there’s even a foosball table downstairs!” He added that he wore a Hackett suit for the premiere of his film “Brotherhood” and won the GQ award for Best Dressed.
The actor will also be starring in the film “A United Kingdom,” which will be released next month. Directed by Amma Asante, it focuses on an interracial romance in the Seventies.
Actor Bill Milner, wore a purple velvet jacket by Hackett. His most recent film is “Anthropoid,” which is set around the assassination of the Nazi officer Reinhard Heydrich.
“It’s a World War II film; it’s kind of heavy-going but it’s a really lovely story, and it’s a story that is meant to be told. Not a lot of people from England know about the story, it’s one that the Czech people are proud of, and I’m proud of it, too.”
Hackett will also be expanding into the U.S. in late October with its first store, on Long Island. “In London, we have a lot of American customers and they are always asking when we are going to open in the States,” Hackett said.
“We’re opening quite quietly because we want to understand the market, make sure we get the fit right, make sure we understand the customer’s needs and before we open a big shop in, say, Manhattan.”
The Aston Martin by Hackett collection will be available in 12 stores in the U.K., along with the Aston Martin Dover Street store and online.