CLEARING UP CHRISTMAS: Harvey Nichols is making sure that its fashion-loving customers don’t get landed with any dud gifts this holiday season. The department store group has launched a collection of Christmas cards that allow customers to be specific about their wish list, along with a campaign called “Could I Be Any Clearer?”
On the harveynichols.com Web site, customers can design their own digital cards, personalizing them with details of the gift from Harvey Nichols that they’d like the recipient to buy them. There are also generic paper versions of the cards for sale in Harvey Nichols, which tell the recipient that the sender would like “an incredible piece of glittering perfection from Harvey Nichols,” or “a designer outfit from Harvey Nichols,” for Christmas.
Harvey Nichols has also created an online film with advertising agency Adam & Eve DBB, which depicts a niece delivering one of the cards to her bemused elderly aunt, explaining that she’d like a pair of Charlotte Olympia heels for Christmas.
Shadi Halliwell, group creative and marketing director of Harvey Nichols said that the campaign will allow customers to “cheekily spell out that stylish gift [they’ve] always wanted, making sure [they] end up with that Lanvin silk dress, rather than the iron to steam it with.” The cards, priced at 6 pounds, or about $10 for six, will be sold in all U.K. Harvey Nichols s tores from Tuesday, Dec. 2, while the online cards debuted Tuesday too.