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Viktor & Rolf Couture Collection Already Partially Sold

The designers, who are returning to the couture calendar after a 13-year absence, will present 20 outfits on Wednesday night.

HEAD START: Viktor Horsting and Rolf Snoeren, who are returning to the couture calendar after a 13-year absence, are off to a promising start: Half of the collection has already been sold to an unnamed art collector.

The Dutch duo will present 20 outfits on Wednesday night — one for each year they’ve been designing together. While they’re keeping a tight lid on specifics, they vowed to return to their conceptual approach. “The essence is creativity for the sake of creativity,” Snoeren said. “We do love a certain mystery which couture provides and which we feel ready-to-wear has lost.”

This story first appeared in the July 2, 2013 issue of WWD.  Subscribe Today.

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