The Ramones and the British artist Misty are among the musicians Burberry’s Christopher Bailey has lined up to create exclusive tracks and video for fans to download. Under this newly-created acoustic umbrella, online users will get a better taste for the sounds that have been a source of inspiration. Before Burberry Prorsum’s men’s show in Milan on Saturday, a 20-minute exclusive video will run on live.burberry.com and the show will then be streamed live. Consumers will be able to select and comment on favorite looks via Twitter and Facebook as the models come down the runway.
June 18, 2010