HELPING HAND: Renzo Rosso is helping those hit by the earthquake last May in Italy’s Emilia-Romagna region.
Rosso has created the Brave Circle fund, totaling 5 million euros, or $6 million at a current exchange rate, coming from his own personal fortune, to start a micro-credit project for families and companies located in the area.
“I was moved by the people of Emilia-Romagna’s will to immediately come back to work after the earthquake,” Rosso said. “As an entrepreneur and a promoter of social entrepreneurial projects, I decided to help this population in the way I know better: stimulating a sustainable co-responsibility. This activity is extremely modern because it consists of concrete help from an entrepreneur to other entrepreneurs and to families, not in a welfare perspective but through a financial tool, exalting people’s creativity and skills.”
The micro-credit project will be developed by the Italy-based Etimos Foundation charitable organization.