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MAD ABOUT HELSINKI: Design fanatics who won’t be making the trip to Helsinki next year to celebrate the city’s World Design Capital 2012 status can get a sampling of the event in a pop-up store at The Museum of Arts and Design Oct. 21-28. The yearlong program in Finland will feature 300-plus events, projects, and programs all meant to showcase how design can improve everyday lives. There were also be related initiatives in Milan, Berlin, London, Taipei, Tokyo and St. Petersburg.

T-shirts from Aino-Maija Metsola and Jesse Auersalo, and sportswear from CTRL Clothing will be some of the Finnish-designed items up-for-grabs at the MAD shop. In addition, online retailer will set up a pop-up shop on its site starting Friday and running through November 21. The latter will offer a number of Finnish designs never before available in the United States.

This story first appeared in the October 21, 2011 issue of WWD.  Subscribe Today.

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