HERVE’S NEW SHOES: BCBG Max Azria Group and Camuto Group have teamed up to launch Hervé Léger by Max Azria footwear. Camuto Group, which holds the footwear license for BCBG Max Azria Group’s BCBG Max Azria and BCBGeneration, said the new collection will hit the market this fall.
Léger’s shoe line will combine both architectural elements with hardware elements, and it will retail for between $700 and $1200.
This story first appeared in the February 6, 2013 issue of WWD. Subscribe Today.
“We have a long history with Max and Lubov [Azria] and saw the opportunity to continue to build our partnership together by launching Hervé Léger by Max Azria footwear,” said Vince Camuto, chief executive officer and creative officer of Camuto Group. “The line was developed for strong women who are empowered and make a statement every time they step out.”
According to Camuto, the shoe collection will be sold exclusively in Hervé Léger by Max Azria stores, high-end retail chains and specialty boutiques, as well as online at herveleger.com.