The 16-inch Madame Alexander doll under the Isaac Mizrahi New York label.

HEY DOLL: Isaac Mizrahi is in a playful mood. Xcel Brands has signed an exclusive licensing agreement with The Alexander Doll Co. to create a selection of Madame Alexander dolls, doll apparel and doll accessories under the Isaac Mizrahi New York label.

The deal consists of both collectable and play dolls: Cissy, the iconic 21-inch couture collectible doll ($1,000 retail); a 16-inch contemporary fashion collectible doll ($200), and an 18-inch play doll ($70).

This story first appeared in the November 4, 2013 issue of WWD.  Subscribe Today.

The doll collection will launch at the American International Toy Fair in New York in February. The dolls will be sold at specialty and department stores, as well as select Web sites and madamealexander.com.

“Working with Madame Alexander is a dream for me,” said Mizrahi. “They have always represented the highest-quality and most beautiful dolls in the world.”

Gale Jarvis, president of The Madame Alexander Doll Co., noted that the Madame Alexander Co. is celebrating its 90th anniversary this year, and has worked many with top fashion designers designing dolls and doll-size outfits.

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