Click to Skip Ad
Closing in...

H&M Links With Coachella for Festival Fare

The Swedish retailer has teamed up with the Coachella Valley Music and Arts Festival in Indio, Calif., to produce its first cobranded collection.

H&M’S FESTIVAL FARE: H&M is rockin’ out. The Swedish retailer has teamed up with the Coachella Valley Music and Arts Festival in Indio, Calif., to produce its first cobranded collection, H&M Loves Coachella. H&M, now in its sixth year as a sponsor of Coachella, will sell the collection at 350 stores in North America beginning on March 19, and worldwide beginning on March 26, as well as online. In addition, a pop-up shop in the H&M tent on the festival grounds will feature exclusive merchandise. The music lineup at Coachella, which will take place during April 10 to 12, and 17 to 19, includes AC/DC, Alabama Shakes, Drake, Florence and the Machine, Nero, David Guetta, Kele and Lykke Li.

Over the years, the festival has become almost as famous for the array of fashion on display — worn by everyone from fans to members of young Hollywood — as the music. The H&M Loves Coachella collection features all the BoHo touch points: fringe, tunics and cutoffs. H&M’s in-house team designed for women lace tops, rompers, graphic tops, crop tops and wide-leg pants. For men there will be graphic T-shirts and shorts. Prices will range from $4.95 to $49.95. While tickets to the festival have been sold out for some time, H&M in March will give away several all-inclusive trips to Coachella. Customers in the U.S. who bring unwanted clothing to any H&M store to be recycled will receive a voucher for 20 percent off their entire purchase and be entered to win a Coachella weekend. “Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it,” said an H&M spokeswoman.

This story first appeared in the January 12, 2015 issue of WWD.  Subscribe Today.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
  • Coachella Festival Fashion spreading fast through social media | coloredcougar

    […] Edelson, S. (2015, January 12). H&M Links With Coachella for Festival Fare. Retrieved April 22, 2015, from […]

  • A Weekend Marathon… of music | everyone loves a runner

    […] versus “what acts are you most excited to see perform.” When H&M devotes an entire collection to “Coachella/festival attire” you know something has jumped the shark. It’s no […]

  • More Culture, Less Clothing: Fashion’s Global Repuation | CULTURS-Global Culture Magazine for Global Nomads, TCKs, travelers and the culturally- and ethnically-blended

    […] perfect example of this is Swedish retailer, H&M, collaborating this spring with Coachella to produce a collection of pieces inspired by the distinct boho style clothing festival-goers […]

  • H&M Plans Another Interactive Tent, Pop-Up Shop for Coachella - Luxury Fashion Italy

    […] retailer will also have a pop-up shop in the tent where festival goers can browse and buy the H&M Loves Coachella collection, which hit stores last week, from shopable iPads. One would assume most guests will already have […]

blog comments powered by Disqus