HOLLISTER TO SELL SEAVEES: In a merchandising effort to be more relevant to teens, Hollister will feature an exclusive male footwear line from SeaVees featuring signature Hollister colors on twill lace-up and slip-on sneakers.
The exclusive line, which will be available only at hollisterco.com, is the latest effort to move the businesses toward a wholesale model.
This story first appeared in the March 12, 2014 issue of WWD. Subscribe Today.
Steven Tiller, chief executive officer and chief designer for SeaVees, said, “The designs celebrate the midcentury California dream that inspires both Hollister and SeaVees.”