NEW HOME: Hom, an activewear, swim and underwear brand from France, is entering the U.S. market.

The line, which was founded in 1968, is known for its premium, fashion-forward styles that are rooted in French heritage. In 2015, the brand was acquired by the Huber Group, which also owns Hanro. The label was previously owned by the Triumph Group for 28 years.

“As a premium and innovative underwear brand in France, the time has come for Hom to seduce new consumers,” said Regine Weimar, general manager of Hom. “This is a great opportunity for fashion conscious men in the U.S. to experience the extreme comfort and great quality of Hom styles resulting from the brand’s expert know-how and French heritage.”

The fall 2016 collection, which will be available this August, includes underwear that retails from $26 to $49, activewear, sleep sets and lounge separates, which retail from $49 to $158, and swimwear, with price points from $72 to $120.

The line will be sold on Hom’s e-commerce site and at Saks Fifth Avenue.

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