HOOP FANS: Peace Love World has just signed a contract with the National Basketball Association to make women’s apparel pairing the team names and logos with signature Peace Love World affirmations and symbols such as “I love my team,” “I am love” and “believe.”
Peace Love World’s NBA apparel, which consists of tops, hoodies, pants, T-shirts and jackets, will be sold at Peace Love World’s six Miami stores, peaceloveworld.com, NBA team and concession channels, nba.com and NBA stores. Select team collections will be available immediately, and designs for all 30 teams will be launched before the start of the 2014-15 season. The items have an average wholesale price of $45.
This story first appeared in the May 20, 2014 issue of WWD. Subscribe Today.
Peace Love World recently signed a high-profile collaboration with Pharrell Williams, and already has deals with the Miami Heat, Coca-Cola and the Dallas Cowboys.