Hostem Alice Waese Artistic Display


WAESE’S WATERCOLORS: Hostem, the multibrand men’s wear retailer based in East London, has commissioned the jewelry and fashion designer Alice Waese to create a large-scale artistic display that will be unveiled to coincide with the Frieze Art Fair in London. The New York-based Waese has created tiny drawings that reach from the floor to the ceiling of the store, and will be available for purchase, with prices ranging from $300 to $5,000.

The drawings were created on a roll of hot-pressed watercolor paper, and Waese spent seven weeks on the them, using watercolor and pen. “The process is like an internal inspiration factory,” Waese told WWD. “Pretty rowdy and untidy, each little depiction inspiring the next, each mistake evolving into a new scene. There’s no set plan, It’s a rambling, romantic thing,” she said of the drawings, which are surreal and slightly spooky.

“London is one of my favorite places, it’s been home and feels like home, it’s where I started to make jewelry and draw the way I do. It’s always been a place that’s nurtured me creatively. This project came about for that reason, making the drawing is the most easily transportable of the mediums I work in, and it unifies the collection. It’s always a start and end point to the collection. Hostem was my first stockist and has been very supportive, and collaborative — returning to London to make this work just seems right,” she said.

The display will run from Oct. 13-18, just in time for Frieze London, which lands in the British capital on Oct. 14 and ends Oct. 17.

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