HOT SOX: Novelty footwear label Hot Sox, founded in 1971 by Gary Wolkowitz, is expanding its global reach this fall.
After experiencing double-digit sales growth and introducing men’s styles within the past three years, the timing was right for the New York-based brand to enter the Japanese market and increase its retail doors in Europe, according to president Dean Norman. Hot Sox’s playful footwear will now be stocked at the Hankyu and Daimaru Shinsaibashi department stores in Japan and throughout stores in Austria, Belgium, Denmark, France, Germany, Italy and the U.K., including KaDeWe and Galeries Lafayette in Berlin, Royal Museums of Fine Arts in Brussels, Ludwig Beck in Munich and Steffl in Vienna.
In the U.S., Hot Sox is sold in over 1,700 stores including Bloomingdale’s, Lord & Taylor, Macy’s and Nordstrom.
Today, Hot Sox also unveiled its revamped web site, hotsox.com, with a more modern look and an e-commerce site offering the complete range of 85 men’s and 116 women’s socks. Additionally, the brand is upping its social media game with a new #HomeinHotSox campaign, a few posts of which can be seen on the brand’s Instagram account, @thehotsoxco.