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HOWDY, PARDNER: Rag & Bone will soon unveil its first “techcessory” — a custom case for the upcoming Samsung Galaxy Note smartphone. The device will be sold exclusively at AT&T beginning Feb. 19. “The [Galaxy Note] allows you to capture and share data in a way that is really seamless. We have used it to take photos, make notes on them and share it with the team, and I can imagine we will continue to do this, especially when we are traveling,” Rag & Bone managing partner David Neville told WWD.
AT&T and Samsung Mobile will serve as the title sponsor of the Rag & Bone men’s and women’s shows during New York Fashion Week, and Rag & Bone will host the Galaxy Note launch party on Feb. 14.
This story first appeared in the February 8, 2012 issue of WWD. Subscribe Today.
Pushing its fashion week foray a step further, Samsung has also tapped bloggers Bryanboy, Susie Bubble of Style Bubble and Leandra Medine of the Man Repeller for an exclusive partnership in which they will use Samsung Galaxy Notes to tweet and post photo and video content from fashion week events they attend.