TOUCHDOWN: Swiss watchmaker Hublot is so pleased with its Dallas Cowboys alliance that it plans to produce a fourth style for the NFL team, according to Jean-François Sberro, managing director of Hublot North America.

“First, it’s an iconic partnership, and second, it’s very successful because [team owners] the Jones family are very much involved, interested, passionate, so they are great ambassadors for the brand,” Sberro said.

Hublot has sold about two-thirds of the Cowboys watches, which were offered last August in two men’s styles and one women’s model, each in an edition of 50, he said. “We will look around the end of the year to have a new piece,” Sberro said.

He co-hosted a dinner for clients Tuesday with Cowboys’ star running back DeMarco Murray at Boardwalk Ferrari in Plano, Tex. The watch company, which is owned by LVMH Moet Hennessy Louis Vuitton, also flew in some customers from Mexico.

“Our partnership with the Dallas Cowboys has a huge appeal with Mexicans,” Sberro said.

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