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HUGO BOSS AND KATE BOY, TAKE 2: As part of its Hugo Tracks on Tour program, Hugo Boss will throw a party in Los Angeles tonight featuring the buzzy Swedish band Kate Boy. The program, which launched in 2011 and has featured up-and-coming electronic dance music, or EDM, bands Little Dragon, Miami Horror and DJ Nina Kraviz, first partnered with Kate Boy in Amsterdam last November for a show at the massive underground club Trouw. “That was like our biggest show to date. [Hugo Boss] have really helped us reach a larger audience,” said singer Kate Akhurst.
Kate Boy, which also consists of musician-songwriters Hampus Nordgren Hemlin and Markus Dextegen, also performed a cover of Edwyn Collins’ “Girl Like You” for a Hugo fragrance spot. The band is set to release its first album this summer and will play a one-off set on Thursday at downtown Los Angeles venue The Lash, drawing RSVPs from Ivy Getty, Kid Cudi, Devon Aoki, Drake Bell and Jason Lewis, among others.
This story first appeared in the June 5, 2014 issue of WWD. Subscribe Today.