BOSS GOING FUR-FREE: After a year of negotiating with The Humane Society of the United States and The Fur Free Alliance, Hugo Boss has agreed to stop using fur as of fall 2016. FFA is a coalition of 40 animal protection organizations in 28 countries trying to end the fur trade.
A Hugo Boss spokesman said,”For many years Hugo Boss has continuously decreased the use of fur and subsequently, only a very small share was left in the last collections. The last rabbit fur used was for select pieces only (trims on hoods and on sleeves for example), which we have now completely dropped.”
In a Q&A in Boss’ 2014 Sustainability Report, Hugo Boss brand and creative director of sportswear Bernd Keller said, “[Hugo Boss has] decided to adopt a different route and we are therefore giving our sustainable corporate strategy — in this case, animal protection — precedence over the ‘fast’ and ‘simple’ route to success. We are delighted to embrace innovative challenges in relation to the planning and design of a collection.”
PJ Smith, corporate outreach manager for The Humane Society of the U.S. fur-free campaign, said, “It’s especially significant because Boss is a luxury brand, and it may have a catalytic effect with other clothing companies appealing to high-end consumers.”
FFA chairman Joh Vinding said, “Hugo Boss has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections. The Fur Free Alliance hopes other luxury brands will follow Hugo Boss’s lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.”
With its new fur-free policy, Hugo Boss joins such other brands as American Apparel, Esprit, H&M, Steve Madden, Marks & Spencer and Topshop, which have done the same.