ON DEMAND: Hugo Boss is getting its feet wet in the multichannel shopping arena. Today, the company will launch a shopping experience called Boss on Demand in partnership with UberCentral, a new service from Uber that allows businesses to request car rides for their clients, even if the clients don’t personally have the Uber app. Boss on Demand aims to provide Hugo Boss customers with a more convenient, VIP shopping experience. Anyone can sign up for the service in Boss stores or online free of charge.

Once signed up, customers can use Boss on Demand for personal styling and shopping needs: The service will usher Uber drivers to pick customers up wherever they are and escort them to in-store appointments. After shopping, customers won’t need to schlep their bags if they’d prefer not to: UberRush can deliver packages to customers’ homes, offices or hotel rooms.

For customers who prefer to shop from home, Boss on Demand will make it easier with 24/7 customer service, live chats and free two-day shipping via ShopRunner, the e-commerce membership site. Users of the service will also have access to an insider access program full of perks, including invitations to events and complimentary gifts and monogramming services.

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