IN AN INSTANT: Barneys New York is using social media to expand the reach of its holiday windows. It will launch its holiday windows exclusively on Barneys’ Instagram channel, BarneysNYofficial, at 10 a.m. on Wednesday. The 10-second video clip of each window, which contains no merchandise, will highlight the interactive, multidimensional elements that are featured in the window installation. This represents a first for a major retailer, and the social media-focused launch is intended to ensure that a “A New York Holiday” is accessible to a global audience beyond Madison Avenue, said Barneys.
November 19, 2013