IN THE POCKET: When Google was looking for a stylish cover for its sleek tablet, the Nexus 7, it deemed tapping fashion brand Kenzo its “natural choice,” according to Anne-Gabrielle Dauba-Pantanacce.
The Google France spokeswoman was speaking during a press conference in Paris on Monday, where the creative joint venture was unveiled. Dauba-Pantanacce said: “Kenzo has heavily invested in a digitalized framework to democratize fashion and make it accessible” — an attitude that matches the Internet giant’s own ambitions.
This story first appeared in the September 24, 2013 issue of WWD. Subscribe Today.
Drawing inspiration from the ribbon fabric of Kenzo’s fall collection, the brand’s creative duo Carol Lim and Humberto Leon conjured a sturdy, multipurpose clutch from PVC, softly padded on the inside to protect content as fragile as a portable device’s high-definition screen.
“It’s inspired by the ribbons we found in Kenzo [Takada’s] archive,” said Leon of the print mimicking the facades of ancient Asian temples.
The custom-made clutch will go on sale via a limited-edition of 50 pieces at Kenzo’s e-boutique for 85 euros, or $115 at current exchange, on Oct. 1, two days after Kenzo’s spring show, which can be followed live on Google+ and YouTube starting at 7:00 a.m. CET.