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Eres Expands in Beverly Hills

French swimwear and lingerie brand has grown its footprint in Beverly Hills.

IN THE SWIM: French swimwear and lingerie brand Eres has expanded its footprint in Beverly Hills by moving from its original location on Rodeo Drive to a larger, 1,200-square-foot store on nearby Dayton Way. The new unit, which has entrances on both Dayton Way and Wilshire Boulevard, allows for more foot traffic as well as more space to display the cult-favorite swimwear and lingerie as well as the company’s newest expansion, lifestyle pieces such as cashmere pants and robes, cotton pajamas and silk tunics.

In March, Eres will launch a line of nail polish to match its swimwear, and a Las Vegas store is set to open in early 2012.

This story first appeared in the December 20, 2011 issue of WWD.  Subscribe Today.

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