Helena Bordon


UNDER THE INFLUENCE: An army of influencers, including Elisa Nalin, Valentina Ferragni and Vanessa Hong took some time out from building their empires to attend the Rochas show on Tuesday, with a gazillion followers in tow.

Brazilian style blogger and entrepreneur Helena Bordon said she was preparing to open a cafe in her store in Brazil, focused on L.A.-style food — “avocado dill, all the different kinds of tartines….” She’s also busy developing her locally produced sunglasses line, with a recent surprise endorsement from Kate Moss. “She wore one of my frames to the Louis Vuitton men’s show in January, I was super in shock,” she said, explaining that the connection was her mother, Donata Meirelles, style director of Vogue Brazil, who is an old friend of Moss’. Connections, connections. Bordon also chatted about the experience of walking in the Dolce & Gabbana show last week. “I was sweating, and I had to pee right at the last minute, I thought I was going to throw up. It was a mix of emotions, but so much fun in the end.”

A few rows down, glued to her phone, Danielle Bernstein of We Wore What said she’s working on the sophomore collection of her Second Skin Overalls line. “A lot of people are expecting it to be denim pieces, but they’re actually in leather, lace and silk, so evolving the brand to more of a high-end contemporary positioning,” said Bernstein, who is writing a book she described as a guide to living in New York “through my eyes and my stories.” She even shared one of the chapters, called “Why I live below 14th Street.” So why does she? “Read the book.”

China’s Leaf Greener, meanwhile, said she figures among a group of “curators” invited to style a shoot for a coffee-table photo book “about shoes and bags” being prepared by an undisclosed French brand, due to launch next fashion week.

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