government-trade
government-trade

Isetan to Host Pop-up Shop in New York

The retailer will showcase the work of Japanese designers during fashion week in February.

POP-UP PLANS: Isetan Mitsukoshi Holdings Ltd., Japan’s largest department store operator, will host a pop-up shop during New York Fashion Week in an effort to promote the work of Japanese brands and designers to an international audience. The shop, scheduled to run from Feb. 6 to 13 at 47 Greene Street, is supported by the Japanese government’s Cool Japan campaign, which aims to help businesses gain a foothold in the global market.

Yohji Yamamoto, Anrealage, Facetasm, Mint Designs, Theatre Products, Kansai Yamamoto, and N. Hoolywood are some of the brands that will have goods present in the store, which will also showcase food and design products from Japan.

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