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Issey Miyake Rolls Out New Retail Concept in Tokyo

This is the brand's second Elttob Tep store after Osaka.

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MESSAGE IN A BOTTLE: Issey Miyake is about to bring a new retail concept to Tokyo’s Ginza district. The Elttob Tep store, which takes its name from the phrase pet bottle, spelled backwards, opens its doors Friday. The first Elttob Tep opened in Osaka in 2007 and this is the chain’s second — and much smaller — outpost.


The boutique carries an edited range of products from the house including jeans woven from a computer-generated pattern, Miyake’s signature Pleats Please collection and a selection of natural nail polish made from scallop shell powder from Kyoto-based S.Ueba & Co. Shoppers at the store can also order their own color-customized version of a Bao Bao bag, a tote constructed of triangular tiles.


Graphic designer Taku Satoh came up with the store’s interiors featuring whitewashed walls, exposed ceiling pipes and a quirky storefront window featuring an old dentist chair and antique barber’s pole twisting on its side.

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