Italian Chamber Sets New Trade Event

Milano Moda Main is to debut in January.

THE MAIN EVENT: Italy’s main fashion body, the Camera Nazionale della Moda Italiana, is angling to attract more international buyers to Milan with a streamlined trade agenda.


The chamber is launching Milano Moda Main, a new event and the official list of the city’s fashion showrooms that will help coordinate their opening and the sales campaigns of both pre-collections and main collections.


Milano Moda Main will debut next year, running from Jan. 10 to Feb. 9, and will focus on women’s, men’s and children’s pre-fall and fall/winter 2013-2014 collections. The summer edition of Milano Moda Main is scheduled for June 13 to July 20. 


“We used to have two events, Milano Moda Pre-collezioni and Milano Moda Showroom, but their dates ended up being so close that we decided to create a single one,” explained Camera president Mario Boselli.


A dedicated area on the chamber’s Web site will enable international buyers to have access to press releases and look-book images of the collections. The association plans to market the initiative with promotional campaigns in Italian and foreign dailies and magazines, as well as online.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus