"Waiting Room" clip.


Camera Nazionale della Moda Italiana, the Italian fashion chamber, celebrated the approach of the upcoming Milan Fashion Week, running Sept. 21 to 26, in style, with a short movie on its web site.

Set in bright pink interiors, the clip, called “Waiting Room,” features five models killing time while waiting for the fashion alarm to ring. The insistent soundtrack and the crescendo of repeated actions set the movie’s tone.

Styled by Georgia Tal, the models wear fall looks by designers including Andrea Incontri, Arthur Arbesser, Fausto Puglisi, Gabriele Colangelo, Giannico, Marco de Vincenzo, MSGM, Paula Cademartori, Stella Jean and Vivetta.

The clip marks also the occasion for the Italian fashion chamber to introduce its restyled web site, featuring renovated graphics, sections and contents.

In addition to these, a new agenda named “Fashion Week Insider’s Guide” and curated by Boiler Corporation creative agency, will debut with the aim to list all the news on fashion week and Milan’s secret spots. Illustrated by Olimpia Zagnoli, the agenda will be available both in hard copy and digital format at milanomodadonna.it.

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