TRUMP’S REAL ESTATE PLAY: Ivanka Trump is looking to sublet out its store at 109 Mercer Street in Manhattan’s SoHo neighborhood, according to sources. The two-level 2,400-square-foot door opened on Black Friday in 2011 carrying the brand’s fine jewelry line, handbags and bridal accessories.
One source said the space was not suitable for what the brand is looking to do at retail and that there is an opportunity to make a “healthy profit” on the lease.
The brand also has a store in Beijing, a fine jewelry outpost in Trump Tower and a wholesale presence. It’s Web site was redesigned recently, although it doesn’t have an e-commerce component — yet.