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Jaeger Shoots Campaign at Kensington Palace

The brand shot its fall men’s and women’s ad campaign in various places on the palace grounds.

A PEEK INSIDE THE PALACE: Kensington Palace, Princess Diana’s former residence, may well be the eventual home of the Duke and Duchess of Cambridge, but for a few hours late last month it belonged to the British brand Jaeger. The brand shot its fall men’s and women’s ad campaign in various places on the palace grounds. Aitken Jolly, under the direction of Stuart Stockdale, Jaeger’s design director, shot the color campaign. “It rained as soon as we got started — but then it cleared, and we were able to capture the most beautiful, moody sky,” said Stockdale, who says he regularly does his research at the vast Royal Ceremonial Dress Collection, which is stored there. “I’ve always delved into the archive, and used it as a source of inspiration,” says Stockdale of the archive, which includes outfits worn by royals from King George III to Princess Diana. The campaign was shot along the avenues inside the palace gates, and by the topiary gardens, and the models were Melissa Tammerijn and William Eustace. The media plan is still being finalized, but the campaign will most likely break in September in a British weekly magazine.

 

SISTER ACT: Project D, the apparel line run by Dannii Minogue and Tabitha Somerset Webb, is in growth mode. The capsule collection of seven dresses and four scents — which launched last year at stores including Selfridges, Harvey Nichols, Matches, and MyWardrobe.com — has new projects in the pipeline. In September, the label will launch a line of toiletries, including body cream, body scrub and lip gloss, with prices ranging from 10 pounds to 30 pounds, or $16 to $48, and all based on the brand’s current fragrance selection. “A second fragrance line is still under wraps, and we still have to nail down the timing,” Minogue said during a walk-through of the pre-fall collection of casual and formal dresses. The pop-star-cum-designer-cum-former reality-TV-judge added that she’s mulling doing maternity wear and a selection of dresses “that head towards bridal,” without being strictly for those destined for the aisle. “We’re not trying to be trend-driven, but to create easy shapes you can throw on — no matter what age or size you are.” Prices range from about 300 pounds, or $480, to 660 pounds, or $1,056, at current exchange.

 

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