The holidays usually bring with them campaigns and demonstrations from People for the Ethical Treatment of Animals calling for bans on furs and other animal products in cold-weather clothing.

James Perse is the latest company to ban the use of angora wool in its sweaters after a PETA expose revealed that the fur is pulled from the skin of live rabbits.

In a letter to PETA dated November 24, Perse’s executive vice president and general manager Chris Harlan said its designers and product developers have been advised not to use the fiber.

The anti-animal cruelty organization has reached out to hundreds of designer and apparel companies to notify them of the findings. To date, more than 110 brands, including Calvin Klein, Tommy Hilfiger, Ann Inc., H&M and Inditex, have banned angora wool. Earlier this fall, Urban Outfitters-owned Free People dropped the material after an online campaign from PETA.

Among the organization’s fashion-world spokesmodels are Vivienne WestwoodCindy Crawford, Justin Bieber, Natalie Portman, Pamela Anderson, Alicia Silverstone and Penelope Cruz. Stella McCartney also narrated an exposé on the leather industry for PETA.

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