NAME CHANGE: What’s a Birkin by any other name? Stay tuned, it might be possible to find out.
Jane Birkin — the muse behind the iconic Hermès bag — on Tuesday asked the French luxury house to rename the model coming in crocodile until changes are instigated.
“Alerted to the cruel practices reserved for crocodiles during their killing for the production of Hermès bags carrying my name, as a signatory of Joaquin Phoenix’s ‘Mercy for Animals’ petitions protesting all the bad treatment of animals, I have asked the Maison Hermès to rename the Birkin Croco until best practices responding to international norms can be put in place for the bag’s fabrication,” said the Paris-based British singer and actress in a statement.
An Hermès spokeswoman could not be reached for comment.
The Birkin bag was created in 1984, after Birkin and a former Hermès chief executive officer, Jean-Louis Dumas, got to talking on an Air France flight in the early Eighties.
The bags are today among the world’s priciest, with the cost of the crocodile version running in the tens of thousands of euros.
People for the Ethical Treatment of Animals founder Ingrid Newkirk welcomed the news of Birkin’s request.
“We call on Hermès to stop plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins,” she stated.