LOVING LETO: Jared Leto will star in Italian eyewear brand Carrera’s 2016 promotional imagery. The Academy Award winner will wear the label’s fashion-forward, updated “Maverick” collection in an international campaign set to debut next month. Carrera chose to feature Leto as part of its 60th anniversary celebrations.
“I’ve known of Carrera since I was a kid and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life,” Leto said in a statement, regarding his participation in the campaign.
Carrera global general manager Massimo Pozzetti said of the decision to cast Leto: “Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand.”
The new Maverick collection features an updated shape and bridge construction, and is fabricated of lighter-weight material. It will be available in both sun and optical variations.