DOLL PARTS: Jason Wu is showing at Paris Fashion Week next month — though the only outfit he will be parading is a miniature version of a look from his spring collection, as worn by a doll he has designed for retailer Montaigne Market.
Priced at 150 euros, or $200 at current exchange, the limited edition of 250 will go on sale exclusively at Montaigne Market and on its Web site at the end of February, to coincide with the next round of catwalk shows. Wu has previously produced dolls for Colette in Paris, and Bergdorf Goodman and Jeffrey in New York.
This story first appeared in the January 13, 2014 issue of WWD. Subscribe Today.
“It’s sort of my background, so it’s kind of a tongue-in-cheek thing to do this once in a while. I mean, I worked 10 years as a toy designer before I started my career as a fashion designer. It’s something I just fell into and really liked,” he said in an interview.
Wu estimates he has designed “hundreds” of dolls, though he remarked that fashion was not his primary focus when he started out in the business. “The biggest part of my job was designing the body and the faces, you know, working with sculptors,” he said. “I had to work out all the engineering and all of that stuff.”
His latest creation wears a sporty, belted jacket in cream with deep front pockets over a gold sequined skirt, and touts tiny Montaigne Market shopping bags. “I’ve always been very detail-driven — that’s just my nature — so miniature has always been very easy for me,” Wu said.
“We did everything, from translating the little buckles that we had to make, to the shoes — we replicated the runway shoes exactly. We also replicated the Daphne clutch, our signature bag, into the doll scale, so everything from hardware and everything has to be shrunken down,” he added.
The 31-year-old designer, best known for designing First Lady Michelle Obama’s inaugural gowns, will show his first collection as artistic director of Hugo Boss on Feb. 12 at Mercedes-Benz Fashion Week in New York. He is also working on is second color cosmetics collection with Lancôme.