jeremy scott google live case


Jeremy Scott has been applying his pop-culture touch to the phone case category for several seasons, creating playful cases around each of his recent Moschino collections. Now, Google is tapping into his penchant for linking design with technology by collaborating with Scott on a line of six Live Cases for the Google Pixel phone.

The cases, each covered in a different cartoon-print designed by Scott, snap-on and are equipped with Near-field communication technology, which detects the presence of the cases and causes an animated wallpaper app to pop-up on the phone. The cases also give users access to a custom “J’emoji” keyboard with a selection of animated emojis created by Scott. New characters will be added daily, and several will travel as mascots to Scott’s celebrity and model friends for social media promotion of the collaboration.

“What’s really exciting about these cases is that the emojis jump off the cases into your screens. I’ve never had the ability to do this before, as the technology is something new from Google,” Scott said. “I was thinking a lot about how the virtual has become reality with our online lives, and avatars are speaking so much more for us than ever in the social media atmosphere that we now inhabit. So when Google came a knockin’ I was ready for them.”

The cases, which retail for $40 each, will be available through the Google store for users in the U.S., Canada, Australia, the U.K. and Germany starting Nov. 10 through the end of January. Google previously collaborated with Jeff Koons this spring on a Live Case that performed excerpts from “Swan Lake.”

 

More from WWD.com:
The Case for Cases: Dressing Up the iPhone
Designers: Apple Vs. Samsung Case Could Hurt Fashion
Neiman’s, Shinola on Refining the Mobile Shopping Experience

Moschino to Show Men’s Collection and Women’s Pre-Fall in Milan in January

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