JEROME’S NEW HOME: French accessories designer Jerome Dreyfuss will open his first stand-alone store in London later this month, on the corner of Bruton Street and Berkeley Square.
The store, at 20 Berkeley Square, spans 1,296 square feet, with interiors designed by Franklin Azzi. The design was inspired by Dreyfuss’ love of modernism and, more specifically, Brutalism, as well as the creations of Carlo Scarpa.
Materials include different types of concrete and oak. “I have always been fascinated by London, an amazing city in constant renewal, forever changing, forever daring. And on a personal note, I love the English people and their humor. I think it fits exactly with the spirit of the brand,” he said.
The new space, formerly occupied by Zenith Bank, is a few steps away from Dreyfuss’ wife’s Isabel Marant’s store, and will be his eighth stand-alone shop. He also sells through shops-in-shop worldwide and at stores including Harrods, Liberty, Matches, Net-a-porter.com, and Le Bon Marché.