Jessica Springsteen is Polo Ralph Lauren's new brand ambassador.


Being brand ambassador is nice work if you can get it. In order to land the job, you have to encompass the values of the brand. To that end, Jessica Springsteen was practically born to be a brand ambassador for Polo Ralph Lauren, a role she has accepted, the company revealed. If it weren’t enough that Springsteen is the beautiful daughter of Bruce and Patti Scialfa, making her all-American rock ‘n’ roll royalty, she is also a professional, show jumping equestrian who has represented the U.S. in the World Cup Classes and the FEI Nations Cups. Polo, ponies. You get it.

Springsteen will make her official debut as ambassador at the Longines Global Champions Tour, to which she’ll wear Polo Ralph Lauren navy and gold colors and a custom Polo crest in gold and red. Her ambassadorship will require Springsteen to work on Polo Ralph Lauren brand programs and events.

A graduate of Duke University with a degree in psychology, Springsteen trains with Olympian Edwina Tops-Alexander. She was named as a substitute to the Short List for the 2016 U.S. Olympic Show Jumping Team. Springsteen helped the U.S. win in the FEI Nations Cup in Dublin in 2014, the same year she won the American Gold Cup Grand Prix. Earlier this month, Springsteen received the Hermès Talented Young Rider Award after the Winter Equestrian Festival. She will compete this summer in the Global Champions League as a member of the Shanghai Swans.

Polo Ralph Lauren introduced a women’s collection relatively recently, beginning with fall 2014.

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